Hello there, I am Loic!
A Cameroonian-born, Moscow-educated, London-based creative who tells stories, makes art, and occasionally tries things I have absolutely no business trying. (The results are usually entertaining.)
I grew up in Douala, Cameroon. Studied architecture in Moscow. Moved to London in 2010. Somewhere along the way, I stopped designing buildings and started designing a life that actually felt like mine.
This website is that life — in words, in art, and in whatever else I feel like sharing.
What you’ll find here
🛋️ Stories — honest, personal, sometimes funny, sometimes deep. The kind of stories that start with a small moment and end up somewhere unexpected. About confidence, identity, growing up, starting over, and figuring it out as you go.
🎨 The Captured Frames — my art, my photography, and the stories behind them. I create digital pieces, design things that end up on t-shirts, and document the world as I see it through my lens and my iPad.
📺 Watch — videos. Visual storytelling, commentary, conversations. Everything I used to split across multiple channels now lives here, in one place, where it makes sense.
🛒 Store — wearable art and digital prints. Every design has a story behind it. Every story lives somewhere on this site. It’s all connected.
Why “TheLiciouslyMe”?
Because at some point I stopped trying to be what I thought I should be, and started being what I actually am.
And what I am is... a lot. 😋
Creative. Curious. A bit chaotic. Deeply caring. Ridiculously committed to being honest, even when it’s uncomfortable. The kind of person who will dance in the kitchen, cry at a film, have a philosophical conversation at 2 a.m., and then show you a meme — all within the same hour.
TheLiciouslyMe is all of that. Unapologetically.
A small confession
This isn’t my first attempt at this website. I’ve started, stopped, got confused, got scared, and gone quiet. More than once.
But I kept coming back. Because the stories didn’t go away. They just waited.
So here I am. Again. For good this time.
Pull up a chair. Stay a while. I think you’ll like it here. ☺️
